Just like all Web 3.0 MARKETING the public might already be using a social medium such as Citysearch to post comments about your business. When business owners first realize this may have been going on for some time without their knowledge they become concerned. There’s nothing to be afraid of here; instead seize the opportunity to engage your customers in a conversation. The best strategy in any social media marketing is to be proactive and reach out to customers before they post comments about your business.