What is link bait and how can you use link bait to help your business. A good example of link bait is when you create some type of chart or graph that would be too time consuming for someone else to copy but it has useful information. Other website owners see this graph and they decide to link to your website to show people the important information in the graph you made. You don’t actually make the graph because you wanted to share this useful information with the world; your entire plan was to use it as link bait. What link bait means is that you are tempting other website owners to link to your website. This is important because if other people link their websites to yours then the search engines think your website must be very good and they rank your website higher.